Hansen Ottawa: Elevating an Industry Leader
Hansen Ottawa is a well-respected landscaping company serving the Ottawa region. While their craftsmanship spoke for itself, their brand didn’t. They needed a clear identity, compelling messaging, and a website that truly reflected the quality of their work. We stepped in to help them define their brand and establish a powerful digital presence.
Brand Audit
Strategy
Website
Branding
The Challenge
Despite being known as a leader in the industry, Hansen Ottawa’s branding and online presence didn’t fully capture the quality and expertise they brought to their work. With new ownership in place, they wanted to elevate their brand to match their reputation, ensuring their digital presence reflected their premium service and professionalism.
The Solution
We started with a brand audit to analyze their existing presence and uncover opportunities for improvement. A new brand identity was designed, including a refreshed logo, messaging, and brand guidelines to unify their visual and verbal communication. We then extended this identity into a full suite of collateral—from uniforms and fleet branding to business cards, brochures, and social media templates—ensuring consistency across all touchpoints. Finally, we launched a modern website that showcased their expertise and integrated an email marketing strategy to enhance client engagement.
What Got Done
A modernized brand identity, including a new logo and refined messaging.
A visually impactful website that reinforced their position as an industry leader.
Enhanced client engagement through social media and email marketing strategies.
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