Scaling a Regional Landscaping Authority Through Full-Funnel Marketing
Hansen Ottawa, a premier landscaping company, needed a brand and digital presence that matched the quality of their craftsmanship. We executed a full “Momentum Package,” from a complete brand identity and physical collateral to a high-converting website and multi-channel ad campaigns, driving a 250% increase in website traffic and generating over 450 qualified leads in their first season post-launch
Brand Audit
Strategy
Website
Branding
The Challenge
Hansen Ottawa had a strong reputation for high-quality landscaping, but their digital footprint and brand identity did not reflect their level of excellence. They needed a cohesive, professional brand and a reliable marketing engine capable of generating a 20% traffic increase within 90 days and helping them achieve 80% capacity for spring bookings. Their previous marketing efforts were fragmented, lacking a centralized website, a unified content strategy, and a targeted advertising approach necessary to dominate the competitive Ottawa and Orléans markets.
Our Strategy & Solution
We deployed our comprehensive Momentum + Growth Package, managing every touchpoint from physical branding to ongoing digital lead generation.
Phase 1: Build (Brand & Collateral) We completely modernized the Hansen Ottawa brand. After a comprehensive discovery workshop, we redesigned their logo, typography, and colour palette, establishing a robust Brand Style Guide, and extended this cohesive identity to physical touchpoints by designing door hangers, lawn signs, business cards, brochures, and truck wraps.
Phase 2: Modernize (The Digital Infrastructure) We began with a 1-page sales landing page to capture immediate seasonal interest before launching a fully custom, 7-10 page, mobile-optimized website. Knowing that 70-79% of their traffic comes from mobile users, we prioritized a seamless browsing experience and developed a 12-month content strategy playbook, supplying social media templates and establishing an automated email marketing system.
Phase 3: Launch & Grow (Multi-Channel Campaigns) Our ongoing Meta and Google ad campaigns drove massive growth. Our “Backyard Transformation” and “New Leads Carousel” Meta ads proved highly cost-effective, generating 114 direct leads at an average CPC of $2.54, while our bi-monthly email campaigns maintained high engagement, timing seasonal promotions like the Ottawa Home Show and spring gardening recovery.
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