Scaling Retention and Organic Growth for a Boutique Spa
Blue Door Spa is a premium wellness destination that needed a digital experience to match their high standard of in-person care. We built a streamlined web infrastructure and automated retention strategy to drive predictable bookings and scale their local footprint.
Brand Refresh | Messaging | Website Build | Email Marketing | Social Media Strategy
Brand Audit
Strategy
Branding
Landing Page
The Challenge
As a community food centre, Falls Food Hub needed a digital presence that clearly communicated their mission and engaged their audience. Their existing digital footprint required a full audit, and they needed a modernized, easy-to-manage website that aligned with their Perth location while standing strong on its own. They needed a brand that inspired trust and a website built to accept donations seamlessly.
Our Strategy & Solution
Using the Momentum Method, we guided their team through a comprehensive brand strategy and built a digital foundation to support their community goals.
Phase 1: Build (Brand & Messaging) We conducted a 2-hour branding consultation workshop to develop ideal audience personas and a high-converting brand messaging guide. We designed a refreshed logo, complete with an animated version, and delivered a full style guideline covering fonts, colours, icons, patterns, and imagery.
Phase 2: Modernize (The Digital Infrastructure) We built a 3-5 page drag-and-drop website, migrating them to a platform that is easy for their team to manage. We implemented SEO best practices, modern desktop and mobile designs, and strategic infographics, and integrated a donation link while ensuring total alignment with their existing site.
Phase 3: Launch (Training & Handoff) A community organization needs to be agile. To ensure long-term success without constant agency dependency, we provided a comprehensive web audit of their original site and delivered a 1-hour tech education review, along with ongoing support via email, text, and Slack to ensure a smooth transition.
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View Other Case Studies
Blue Door Spa
Industry:
Health and Wellness
Service:
Brand Audit, Branding, Strategy, Landing Page
About:
Blue Door Spa, a boutique spa offering personalized wellness experiences, came to us ready to enhance their brand and reach a wider audience. While they had an existing logo, they wanted a more modern and polished aesthetic to align with their growing business. Our goal was to create a cohesive brand identity and digital strategy that reflected their commitment to relaxation, beauty, and client care.
Hansen Ottawa
Industry:
Trades
Service:
Brand Audit, Branding, Strategy, Website
About:
Hansen Ottawa is a well-respected landscaping company serving the Ottawa region. While their craftsmanship spoke for itself, their brand didn’t. They needed a clear identity, compelling messaging, and a website that truly reflected the quality of their work. We stepped in to help them define their brand and establish a powerful digital presence.
Talent Lift
Industry:
Non-Profit
Service:
Website, Email Marketing, Advertising
About:
To craft a campaign framework for our core audiences - South American Candidates & Employers - to tell a compelling story about why they should connect with TalentLift for their staffing opportunities.