Building a Community-Driven Brand for The Falls Food Hub
The Falls Food Hub, a non-profit organization in Smiths Falls, came to us with a mission to promote local food sustainability and foster community engagement. Starting from scratch, we created a strong brand identity and digital presence that not only reflected their values but also empowered them to drive real impact in their community.
Brand Audit
Strategy
Website
Branding
The Challenge
The Falls Food Hub needed more than just a logo—they needed a way to inspire and unite their community. With no existing branding or online presence, they faced the challenge of establishing themselves as a trusted leader in local food sustainability. They required a cohesive strategy to effectively communicate their mission and engage with a diverse audience, from farmers to local residents.
The Solution
Our approach was to capture the heart of their mission: building connections through food. By focusing on their community-driven values, we developed a brand identity that felt approachable, trustworthy, and inspiring. From their website to their event materials, every element was designed to reflect their passion for sustainability and inclusivity. Our ongoing support ensures their message remains strong and their events are successful.
Clear communication on the process, overcoming common objections, and simplifying the connection aspect are required for this to be successful.
What We Delivered
A welcoming and memorable brand identity, including a logo and a versatile colour palette inspired by nature.
A custom-built website featuring event updates, resources for the community, and opportunities for involvement.
Social media templates to ensure consistent and professional branding across platforms.
Marketing collateral, such as event posters, brochures, and flyers, to support their outreach efforts.
Ongoing content creation, including event promotions, blogs, and storytelling to highlight their impact.
Why It Matters
At Hawn Consulting, we believe in empowering organizations like The Falls Food Hub to make a difference. By crafting a brand that truly reflects their mission and providing ongoing support, we’ve helped them build trust and create meaningful connections within their community.
Let’s bring your vision to life—together.
Still Unsure?
View Other Case Studies
Blue Door Spa
Industry:
Health and Wellness
Service:
Brand Audit, Branding, Strategy, Landing Page
About:
Blue Door Spa, a boutique spa offering personalized wellness experiences, came to us ready to enhance their brand and reach a wider audience. While they had an existing logo, they wanted a more modern and polished aesthetic to align with their growing business. Our goal was to create a cohesive brand identity and digital strategy that reflected their commitment to relaxation, beauty, and client care.
Hansen Ottawa
Industry:
Trades
Service:
Brand Audit, Branding, Strategy, Website
About:
Hansen Ottawa is a well-respected landscaping company serving the Ottawa region. While their craftsmanship spoke for itself, their brand didn’t. They needed a clear identity, compelling messaging, and a website that truly reflected the quality of their work. We stepped in to help them define their brand and establish a powerful digital presence.
Falls Food Hub
Industry:
Non-Profit
Service:
Strategy, Website, Brand Audit, Branding
About:
Falls Food Hub, a non-profit organization in Smiths Falls, came to us with a mission to promote local food sustainability and foster community engagement. Starting from scratch, we created a strong brand identity and digital presence that not only reflected their values but also empowered them to drive real impact in their community.