Driving Record-Breaking Attendance for “The Best Little Fair in Canada”
The Carp Fair is a historic agricultural and entertainment event that needed a modernized digital footprint. We transformed their online infrastructure with a custom website in 2024, followed by a multi-channel advertising campaign in 2025 that drove unprecedented regional engagement and ticket sales.
Brand Audit
Strategy
Website
The Challenge
As one of Eastern Ontario's largest events, Carp Fair required a robust digital overhaul to manage growth and improve communication with attendees, exhibitors, and sponsors. Initially, they needed to replace an outdated system with an intuitive, mobile-friendly website capable of managing complex ticketing, event schedules, and third-party integrations. Once the digital foundation was solidified in 2024, the primary challenge for the 2025 season was to launch an aggressive, multi-channel advertising campaign targeting diverse regional segments, from young families to day-trippers, to maximize early-bird ticket sales, 50/50 jackpot entries, and overall fair attendance.
Our Strategy & Solution
We applied the Momentum Method across a two-year engagement, first establishing a premium digital foundation and then scaling their reach through a highly optimized promotional campaign.
Phase 1: Build (The Digital Foundation) In 2024, we designed and developed a modern, drag-and-drop website optimized for search engines and mobile users. We integrated critical third-party web portals, implemented robust cyber security measures, and established a foundational email marketing system complete with automated welcome funnels.
Phase 2: Modernize (The 2025 Campaign Strategy) Building on the new website's success, we launched a comprehensive growth package for the 2025 season, developing tailored messaging for distinct audience segments across the Ottawa Valley and outlining an 8-email promotional sequence to build urgency leading up to the event. We also modernized the site with an interactive schedule, prize book autoresponders, and a dedicated customer service chatbot.
Phase 3: Launch & Grow (Record-Breaking Execution) Our 2025 multi-channel ad campaign delivered explosive results: Meta Ads achieved a 6.13% average CTR to drive traffic volume, while Google Ads captured high-intent users at a 27.72% conversion rate. Because we prioritized mobile-first design during the build phase, the site flawlessly handled the surge, with mobile accounting for 86% of total sessions.
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