Building a Digital Foundation for a Thriving Landscaping Business
Thunderbolt Contracting needed a modernized web presence to support their growing operations. We partnered with them in 2023 to design and develop a robust, mobile-optimized website, and later executed a targeted Meta advertising campaign to drive high-intent regional traffic to their Aggregates division.
Website
Development
Brand Positioning
The Challenge
Thunderbolt Contracting is an established business that needed its digital presence to catch up with its operational success. Their existing website required a complete strategic overhaul to properly showcase their services, attract new talent, and drive inbound leads. Additionally, they needed to aggressively promote their specialized Aggregates division to both residential and commercial audiences in the Greater Ottawa Area, requiring a targeted advertising push to capitalize on the busy spring season.
Our Strategy & Solution
We initiated a phased approach, starting with a rapid 4-6 week website build in early 2023, followed by a targeted “Growth System” advertising sprint in Spring 2025.
Phase 1: Build (The Digital Infrastructure) We conducted a 2-hour discovery workshop to outline the website strategy and architecture, then completely redesigned and wireframed their core pages (Home, About, Careers, Services, Contact), migrating them to a modern, user-friendly CMS (Squarespace) for easy internal updates. We integrated essential SEO best practices to ensure long-term organic visibility.
Phase 2: Modernize & Launch (Meta Advertising) To support their Aggregates division, we launched a targeted Meta advertising campaign in April and May of 2025. Recognizing that ~70% of their traffic comes from mobile devices, we optimized all ad creative and landing pages for the mobile experience.
Phase 3: Grow (Data-Driven Optimization) We executed A/B testing across their residential and commercial aggregate audiences. The residential single-image ads proved highly effective, driving over 4,900 combined clicks at an average CTR of over 1.36%. While the commercial carousel ad generated massive reach (1.15M impressions), we used the data to recommend pivoting future spend toward the higher-converting residential ad formats.
Working with Jordan and his team has been a wonderful experience! The team at Hawn Consulting is talented, professional, and detail oriented. They were extremely supportive, responding to all requests diligently. With a foundation of copy and imagery, our main priorities were to elevate our branding and create a better user experience.
Tori McNeely, Communications Manager
Thunderbolt Contracting
Working with Jordan and his team has been a wonderful experience! The team at Hawn Consulting is talented, professional, and detail oriented. They were extremely supportive, responding to all requests diligently. With a foundation of copy and imagery, our main priorities were to elevate our branding and create a better user experience.
Tori McNeely, Communications Manager
Thunderbolt Contracting
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